With CoPilot Brewing we wanted to build a low-cal craft lager brand that didn't take itself too seriously. Built on cryptids, conspiracy theories, and Australian myth instead of typical craft-beer bravado.

Each can pulls from a different piece of Aussie folklore, run through a "conspiracy surfer gone healthy" lens and brought to life with custom illustration

We worked to get the same tinfoil-hat humor onto signage and merch, while a vintage script logotype and surf-crew copy keep the weirdness feeling handcrafted.