With Dark Skies Co. we wanted to build a brand around night riding, gear built to perform after the lifts close, without losing the sustainability story behind it.

We leaned into a deep purple, UV-lit night palette that makes the gear itself glow off the page, paired with sharp corner-bracket graphics that give everything a targeting, "in-the-dark" feel. The mark carries across goggles, helmets, and print in the same bold, high-contrast system, built to hold up in motion content and campaign work as much as it does in stills.