With Organic Origin we wanted to build a brand that could take on chemical-heavy household norms without falling into the soft, decorative eco clichés the category is full of.

We moved toward bolder typography, clearer structure, and more intentional restraint, so the brand signals quality and performance. The mark pairs a bold, rounded wordmark with a droplet-faced sun icon — playful without undercutting the credibility, and built to hold up across packaging, digital, and future product lines.