Dark Skies co.
Dark Skies co.
Dark Skies co.
CONCEPT PROJECT
ROLE/SERVICES
Brand Identity
Logo + Visual Identity
Packaging
YEAR
2025
Three snowboarders with big opinions and fogged-up lenses decided to build their own thing. That’s basically the whole story. Dark Skies Co. didn’t come from a lab. It came from night laps, cracked gear, and backcountry debates that always started with: “Dude, hear me out.”
Noah, Mateo, and Theo made goggles that hold up when the weather doesn't. Built by riders, for the kind of days when you probably shouldn’t be out there — but obviously are anyway.
The name says it all. The best rides don’t happen under bluebird skies.They happen under clouds. Under stars. When you’re locking in with zero light and nothing but instinct.
Three snowboarders with big opinions and fogged-up lenses decided to build their own thing. That’s basically the whole story. Dark Skies Co. didn’t come from a lab. It came from night laps, cracked gear, and backcountry debates that always started with: “Dude, hear me out.”
Noah, Mateo, and Theo made goggles that hold up when the weather doesn't. Built by riders, for the kind of days when you probably shouldn’t be out there — but obviously are anyway.
The name says it all. The best rides don’t happen under bluebird skies.They happen under clouds. Under stars. When you’re locking in with zero light and nothing but instinct.
Three snowboarders with big opinions and fogged-up lenses decided to build their own thing. That’s basically the whole story. Dark Skies Co. didn’t come from a lab. It came from night laps, cracked gear, and backcountry debates that always started with: “Dude, hear me out.”
Noah, Mateo, and Theo made goggles that hold up when the weather doesn't. Built by riders, for the kind of days when you probably shouldn’t be out there — but obviously are anyway.
The name says it all. The best rides don’t happen under bluebird skies.They happen under clouds. Under stars. When you’re locking in with zero light and nothing but instinct.
The snowboarding world is full of gear that talks big—“eco this,” “performance that”—but cracks under real pressure or hides behind half-baked sustainability claims. The DSC Crew were sick of riding with gear that couldn’t keep up or, worse, added to the problem. They saw an industry too focused on trends and too slow to innovate—especially when it came to protecting the mountains we all ride. The problem wasn’t a lack of gear—it was a lack of integrity. Riders needed something better: equipment that could charge through storms, last longer than a single season, and actually walk the talk when it came to environmental responsibility.
The snowboarding world is full of gear that talks big—“eco this,” “performance that”—but cracks under real pressure or hides behind half-baked sustainability claims. The DSC Crew were sick of riding with gear that couldn’t keep up or, worse, added to the problem. They saw an industry too focused on trends and too slow to innovate—especially when it came to protecting the mountains we all ride. The problem wasn’t a lack of gear—it was a lack of integrity. Riders needed something better: equipment that could charge through storms, last longer than a single season, and actually walk the talk when it came to environmental responsibility.
The snowboarding world is full of gear that talks big—“eco this,” “performance that”—but cracks under real pressure or hides behind half-baked sustainability claims. The DSC Crew were sick of riding with gear that couldn’t keep up or, worse, added to the problem. They saw an industry too focused on trends and too slow to innovate—especially when it came to protecting the mountains we all ride. The problem wasn’t a lack of gear—it was a lack of integrity. Riders needed something better: equipment that could charge through storms, last longer than a single season, and actually walk the talk when it came to environmental responsibility.
Dark Skies Co. is built for riders who live to explore—whether they're carving pre-dawn lines through untouched powder or leading a crew up the ridge before first light. Our audience spans young adults to seasoned shredders; who value performance, style, and sustainability in equal measure. They’re socially engaged, outdoors-driven, and always chasing that next rush—on the slopes or in life. Some are weekend warriors looking for gear that won’t quit; others are content creators and influencers showcasing their skills and testing limits in real time.
What connects them all?
A deep respect for the mountains, a demand for gear that holds up in the wild, and a desire to support brands that give a damn about the future of the planet. They don’t just wear the gear—they live in it.
Dark Skies Co. is built for riders who live to explore—whether they're carving pre-dawn lines through untouched powder or leading a crew up the ridge before first light. Our audience spans young adults to seasoned shredders; who value performance, style, and sustainability in equal measure. They’re socially engaged, outdoors-driven, and always chasing that next rush—on the slopes or in life. Some are weekend warriors looking for gear that won’t quit; others are content creators and influencers showcasing their skills and testing limits in real time.
What connects them all?
A deep respect for the mountains, a demand for gear that holds up in the wild, and a desire to support brands that give a damn about the future of the planet. They don’t just wear the gear—they live in it.
Dark Skies Co. is built for riders who live to explore—whether they're carving pre-dawn lines through untouched powder or leading a crew up the ridge before first light. Our audience spans young adults to seasoned shredders; who value performance, style, and sustainability in equal measure. They’re socially engaged, outdoors-driven, and always chasing that next rush—on the slopes or in life. Some are weekend warriors looking for gear that won’t quit; others are content creators and influencers showcasing their skills and testing limits in real time.
What connects them all?
A deep respect for the mountains, a demand for gear that holds up in the wild, and a desire to support brands that give a damn about the future of the planet. They don’t just wear the gear—they live in it.
Dark Skies Co. is built on a concept of futuristic grit—gear that looks like it’s from the future but rides like it’s built for now. Inspired by the sharp geometry of alpine terrain and the adrenaline of night missions, the brand blends technical design with sleek, minimal aesthetics. Matte finishes, bold accents, and forward-pointing visuals signal progression and performance. Every detail, from logo to packaging, is crafted to reflect motion, precision, and that unshakable urge to go further—even when the light fades.
Dark Skies Co. is built on a concept of futuristic grit—gear that looks like it’s from the future but rides like it’s built for now. Inspired by the sharp geometry of alpine terrain and the adrenaline of night missions, the brand blends technical design with sleek, minimal aesthetics. Matte finishes, bold accents, and forward-pointing visuals signal progression and performance. Every detail, from logo to packaging, is crafted to reflect motion, precision, and that unshakable urge to go further—even when the light fades.
Dark Skies Co. is built on a concept of futuristic grit—gear that looks like it’s from the future but rides like it’s built for now. Inspired by the sharp geometry of alpine terrain and the adrenaline of night missions, the brand blends technical design with sleek, minimal aesthetics. Matte finishes, bold accents, and forward-pointing visuals signal progression and performance. Every detail, from logo to packaging, is crafted to reflect motion, precision, and that unshakable urge to go further—even when the light fades.
The identity of Dark Skies Co. captures the raw energy of high-performance snowboarding with the clarity of futuristic design. Every element—logo, typography, color, and layout—was crafted to reflect movement, precision, and the thrill of the unknown. The branding leans into geometric forms and sharp angles, echoing both alpine landscapes and a bold, tech-forward mindset.
Matte black and icy gray lay the groundwork for function and form, while saturated lilac and charged magenta inject a jolt of energy—like headlights cutting through a whiteout. Rather than relying on cliché snow motifs, the identity hints at speed, vision, and night riding through strong directional cues and custom type choices. It’s clean. It’s fearless. And it moves with purpose—just like the riders it’s built for.
The identity of Dark Skies Co. captures the raw energy of high-performance snowboarding with the clarity of futuristic design. Every element—logo, typography, color, and layout—was crafted to reflect movement, precision, and the thrill of the unknown. The branding leans into geometric forms and sharp angles, echoing both alpine landscapes and a bold, tech-forward mindset.
Matte black and icy gray lay the groundwork for function and form, while saturated lilac and charged magenta inject a jolt of energy—like headlights cutting through a whiteout. Rather than relying on cliché snow motifs, the identity hints at speed, vision, and night riding through strong directional cues and custom type choices. It’s clean. It’s fearless. And it moves with purpose—just like the riders it’s built for.
The identity of Dark Skies Co. captures the raw energy of high-performance snowboarding with the clarity of futuristic design. Every element—logo, typography, color, and layout—was crafted to reflect movement, precision, and the thrill of the unknown. The branding leans into geometric forms and sharp angles, echoing both alpine landscapes and a bold, tech-forward mindset.
Matte black and icy gray lay the groundwork for function and form, while saturated lilac and charged magenta inject a jolt of energy—like headlights cutting through a whiteout. Rather than relying on cliché snow motifs, the identity hints at speed, vision, and night riding through strong directional cues and custom type choices. It’s clean. It’s fearless. And it moves with purpose—just like the riders it’s built for.
The Dark Skies Co. logo features a stylized owl//representing precision//clarity//enhanced vision //qualities essential for navigating low-light alpine environments//The star within the eye reinforces focus and direction, tying into the brand’s name and its commitment to high-performance optics in dark conditions.
The Dark Skies Co. logo features a stylized owl//representing precision//clarity//enhanced vision //qualities essential for navigating low-light alpine environments//The star within the eye reinforces focus and direction, tying into the brand’s name and its commitment to high-performance optics in dark conditions.
The Dark Skies Co. logo features a stylized owl//representing precision//clarity//enhanced vision //qualities essential for navigating low-light alpine environments//The star within the eye reinforces focus and direction, tying into the brand’s name and its commitment to high-performance optics in dark conditions.
The Dark Skies Co. logo features a stylized owl//representing precision//clarity//enhanced vision //qualities essential for navigating low-light alpine environments//The star within the eye reinforces focus and direction, tying into the brand’s name and its commitment to high-performance optics in dark conditions.
The Dark Skies Co. logo features a stylized owl//representing precision//clarity//enhanced vision //qualities essential for navigating low-light alpine environments//The star within the eye reinforces focus and direction, tying into the brand’s name and its commitment to high-performance optics in dark conditions.
The Dark Skies Co. logo features a stylized owl//representing precision//clarity//enhanced vision //qualities essential for navigating low-light alpine environments//The star within the eye reinforces focus and direction, tying into the brand’s name and its commitment to high-performance optics in dark conditions.
The Dark Skies Co. logo features a stylized owl//representing precision//clarity//enhanced vision //qualities essential for navigating low-light alpine environments//The star within the eye reinforces focus and direction, tying into the brand’s name and its commitment to high-performance optics in dark conditions.
The Dark Skies Co. logo features a stylized owl//representing precision//clarity//enhanced vision //qualities essential for navigating low-light alpine environments//The star within the eye reinforces focus and direction, tying into the brand’s name and its commitment to high-performance optics in dark conditions.
The voice of Dark Skies Co. is clear-eyed, future-facing, and fueled by purpose. They speak like we ride—decisive, energized, and dialed into the bigger picture. Innovation is in their DNA, but the DSC Crew doesn’t talk in jargon—they keep it real, using words that resonate with the community they’re building. Dark Skies Co. celebrates the thrill of risk, the rush of the unknown, and the joy of new lines, always with intention. Their tone blends confidence with humility: DSC has done the work, and they’re still learning. Whether they’re dropping product updates or rallying for the environment, Dark Skies leads with clarity, courage, and a deep respect for the world we ride in.
The voice of Dark Skies Co. is clear-eyed, future-facing, and fueled by purpose. They speak like we ride—decisive, energized, and dialed into the bigger picture. Innovation is in their DNA, but the DSC Crew doesn’t talk in jargon—they keep it real, using words that resonate with the community they’re building. Dark Skies Co. celebrates the thrill of risk, the rush of the unknown, and the joy of new lines, always with intention. Their tone blends confidence with humility: DSC has done the work, and they’re still learning. Whether they’re dropping product updates or rallying for the environment, Dark Skies leads with clarity, courage, and a deep respect for the world we ride in.
The voice of Dark Skies Co. is clear-eyed, future-facing, and fueled by purpose. They speak like we ride—decisive, energized, and dialed into the bigger picture. Innovation is in their DNA, but the DSC Crew doesn’t talk in jargon—they keep it real, using words that resonate with the community they’re building. Dark Skies Co. celebrates the thrill of risk, the rush of the unknown, and the joy of new lines, always with intention. Their tone blends confidence with humility: DSC has done the work, and they’re still learning. Whether they’re dropping product updates or rallying for the environment, Dark Skies leads with clarity, courage, and a deep respect for the world we ride in.
Dark Skies Co. started with a late-night idea and a shared frustration—but where it’s headed is bigger than any one ride. We're evolving from a gear brand into a movement—pushing innovation that doesn’t just perform, but inspires. New product drops will expand into helmets, outerwear, and tech-driven accessories—all built to elevate the ride and reduce our footprint. As the terrain gets steeper and the stakes get higher—environmentally, creatively, and culturally—we’re doubling down on design that matters and community that lasts. DSC partners with riders, creators, and environmental orgs who share our mission to reclaim the night—and protect the mountains that shaped us. Because this isn’t just about snowboarding anymore. It’s about changing what it means to ride with purpose.
Dark Skies Co. started with a late-night idea and a shared frustration—but where it’s headed is bigger than any one ride. We're evolving from a gear brand into a movement—pushing innovation that doesn’t just perform, but inspires. New product drops will expand into helmets, outerwear, and tech-driven accessories—all built to elevate the ride and reduce our footprint. As the terrain gets steeper and the stakes get higher—environmentally, creatively, and culturally—we’re doubling down on design that matters and community that lasts. DSC partners with riders, creators, and environmental orgs who share our mission to reclaim the night—and protect the mountains that shaped us. Because this isn’t just about snowboarding anymore. It’s about changing what it means to ride with purpose.
Dark Skies Co. started with a late-night idea and a shared frustration—but where it’s headed is bigger than any one ride. We're evolving from a gear brand into a movement—pushing innovation that doesn’t just perform, but inspires. New product drops will expand into helmets, outerwear, and tech-driven accessories—all built to elevate the ride and reduce our footprint. As the terrain gets steeper and the stakes get higher—environmentally, creatively, and culturally—we’re doubling down on design that matters and community that lasts. DSC partners with riders, creators, and environmental orgs who share our mission to reclaim the night—and protect the mountains that shaped us. Because this isn’t just about snowboarding anymore. It’s about changing what it means to ride with purpose.
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