ORIGAMI COFFEE
ORIGAMI COFFEE
CONCEPT PROJECT
ROLE/SERVICES
Brand Identity
Logo + Visual Identity
Packaging
YEAR
2024
Origami Coffee started with a van, a coastline, and a whole lot of hustle. Alex was living simply—surfing, hiking, chasing the next great view—when she started folding paper into coffee cups that doubled as fire starters. It wasn’t just clever; it was survival meets simplicity. That little DIY moment sparked something bigger. Origami Coffee was born to bring that same spirit to others—affordable, lightweight, adventure-ready coffee for life on the go. This brand is about more than just caffeine—it’s about embracing the scrappy joy of the journey, and savoring the small, resourceful wins along the way.
Origami Coffee started with a van, a coastline, and a whole lot of hustle. Alex was living simply—surfing, hiking, chasing the next great view—when she started folding paper into coffee cups that doubled as fire starters. It wasn’t just clever; it was survival meets simplicity. That little DIY moment sparked something bigger. Origami Coffee was born to bring that same spirit to others—affordable, lightweight, adventure-ready coffee for life on the go. This brand is about more than just caffeine—it’s about embracing the scrappy joy of the journey, and savoring the small, resourceful wins along the way.
Origami Coffee started with a van, a coastline, and a whole lot of hustle. Alex was living simply—surfing, hiking, chasing the next great view—when she started folding paper into coffee cups that doubled as fire starters. It wasn’t just clever; it was survival meets simplicity. That little DIY moment sparked something bigger. Origami Coffee was born to bring that same spirit to others—affordable, lightweight, adventure-ready coffee for life on the go. This brand is about more than just caffeine—it’s about embracing the scrappy joy of the journey, and savoring the small, resourceful wins along the way.
Backpacking coffee gear has a reputation—it’s either way too pricey or feels like you need a barista certification to use it. Origami Coffee flips that on its head. It’s made for the kind of person who loves coffee but doesn’t want to drop a hundred bucks on fancy brewing gadgets—or haul them up a mountain. With Origami, you just unfold the cup, pour in hot water, and boom—you’ve got a solid cup of coffee and a fire starter in one. It’s simple, pack-friendly, and doesn’t compromise on taste. All our beans come from legit growers in California, Costa Rica, and Hawaii, so yeah… It’s budget coffee, but it’s far from basic.
Backpacking coffee gear has a reputation—it’s either way too pricey or feels like you need a barista certification to use it. Origami Coffee flips that on its head. It’s made for the kind of person who loves coffee but doesn’t want to drop a hundred bucks on fancy brewing gadgets—or haul them up a mountain. With Origami, you just unfold the cup, pour in hot water, and boom—you’ve got a solid cup of coffee and a fire starter in one. It’s simple, pack-friendly, and doesn’t compromise on taste. All our beans come from legit growers in California, Costa Rica, and Hawaii, so yeah… It’s budget coffee, but it’s far from basic.
Backpacking coffee gear has a reputation—it’s either way too pricey or feels like you need a barista certification to use it. Origami Coffee flips that on its head. It’s made for the kind of person who loves coffee but doesn’t want to drop a hundred bucks on fancy brewing gadgets—or haul them up a mountain. With Origami, you just unfold the cup, pour in hot water, and boom—you’ve got a solid cup of coffee and a fire starter in one. It’s simple, pack-friendly, and doesn’t compromise on taste. All of Origami Coffee beans come from legit growers in California, Costa Rica, and Hawaii, so yeah… It’s budget coffee, but it’s far from basic.
The name Origami Coffee came straight from its roots—a foldable paper cup inspired by classic origami, reworked over time to serve a new purpose: delivering great coffee on the go. From the start, we knew we didn’t want this brand to feel overly earthy or overly loud. Instead, we leaned into a clean, fresh aesthetic that feels approachable and a little unexpected—something that stands out without shouting. Every design choice, especially in packaging, was made with affordability at the core, but we didn’t stop at being practical. The real difference lives in the story and attitude: down-to-earth, a little rebellious, and always true to purpose.
The name Origami Coffee came straight from its roots—a foldable paper cup inspired by classic origami, reworked over time to serve a new purpose: delivering great coffee on the go. From the start, we knew we didn’t want this brand to feel overly earthy or overly loud. Instead, we leaned into a clean, fresh aesthetic that feels approachable and a little unexpected—something that stands out without shouting. Every design choice, especially in packaging, was made with affordability at the core, but we didn’t stop at being practical. The real difference lives in the story and attitude: down-to-earth, a little rebellious, and always true to purpose.
The name Origami Coffee came straight from its roots—a foldable paper cup inspired by classic origami, reworked over time to serve a new purpose: delivering great coffee on the go. From the start, we knew we didn’t want this brand to feel overly earthy or overly loud. Instead, we leaned into a clean, fresh aesthetic that feels approachable and a little unexpected—something that stands out without shouting. Every design choice, especially in packaging, was made with affordability at the core, but we didn’t stop at being practical. The real difference lives in the story and attitude: down-to-earth, a little rebellious, and always true to purpose.
The packaging for Origami Coffee brings the brand to life with folded, geometric animal illustrations that nod to the origami roots while celebrating the wild spirit of each roast. The curved layout mimics the natural fold of the origami cup itself, creating a sense of movement and function. Soft, earthy greens paired with a vibrant turquoise keep the design feeling fresh and adventurous—without veering into overly loud or expected territory. It’s playful, smart, and pack-ready, just like the coffee inside.
The packaging for Origami Coffee brings the brand to life with folded, geometric animal illustrations that nod to the origami roots while celebrating the wild spirit of each roast. The curved layout mimics the natural fold of the origami cup itself, creating a sense of movement and function. Soft, earthy greens paired with a vibrant turquoise keep the design feeling fresh and adventurous—without veering into overly loud or expected territory. It’s playful, smart, and pack-ready, just like the coffee inside.
The packaging for Origami Coffee brings the brand to life with folded, geometric animal illustrations that nod to the origami roots while celebrating the wild spirit of each roast. The curved layout mimics the natural fold of the origami cup itself, creating a sense of movement and function. Soft, earthy greens paired with a vibrant turquoise keep the design feeling fresh and adventurous—without veering into overly loud or expected territory. It’s playful, smart, and pack-ready, just like the coffee inside.
At Origami Coffee, we’re straight shooters—and we wanted the brand to reflect that. The logo tells our story at a glance: an origami-inspired tent nods to our roots in folded paper and life spent outdoors, while the rough textures and imperfect lines speak to the grit and resourcefulness behind the brand. It’s simple, memorable, and unapologetically real. Our color palette is vibrant enough to stand out but never flashy—it feels fresh without trying too hard. Our typefaces are bold, legible, and just gritty enough to feel like they belong on a trail sign. Since our colors stray from typical earthy tones, the typography brings in that rugged, outdoorsy edge to ground the entire identity.
At Origami Coffee, we’re straight shooters—and we wanted the brand to reflect that. The logo tells our story at a glance: an origami-inspired tent nods to our roots in folded paper and life spent outdoors, while the rough textures and imperfect lines speak to the grit and resourcefulness behind the brand. It’s simple, memorable, and unapologetically real. Our color palette is vibrant enough to stand out but never flashy—it feels fresh without trying too hard. Our typefaces are bold, legible, and just gritty enough to feel like they belong on a trail sign. Since our colors stray from typical earthy tones, the typography brings in that rugged, outdoorsy edge to ground the entire identity.
We wanted the Origami Coffee brand to reflect their straight-shooting attitude. The logo tells their story at a glance: an origami-inspired tent nods to our roots in folded paper and life spent outdoors, while the rough textures and imperfect lines speak to the grit and resourcefulness behind the brand. It’s simple, memorable, and unapologetically real. The color palette is vibrant enough to stand out but never flashy—it feels fresh without trying too hard. And Origami Coffee's typefaces are bold, legible, and just gritty enough to feel like they belong on a trail sign. Since the colors stray from typical earthy tones, the typography brings in that rugged, outdoorsy edge to ground the entire identity.
Origami Coffee is made for everyday adventurers—people who crave time outdoors but don’t want to break the bank doing it. Some are just dipping their toes into hiking and camping while others have been living the rugged life for years. But they all share one thing: a love for coffee and a need for gear that’s simple, affordable, and actually works. These are the folks who want to enjoy the trail without feeling overwhelmed by overpriced equipment or overcomplicated brewing setups. Origami makes that possible—bringing good coffee to the people, no matter where they are in their outdoor journey.
Origami Coffee is made for everyday adventurers—people who crave time outdoors but don’t want to break the bank doing it. Some are just dipping their toes into hiking and camping while others have been living the rugged life for years. But they all share one thing: a love for coffee and a need for gear that’s simple, affordable, and actually works. These are the folks who want to enjoy the trail without feeling overwhelmed by overpriced equipment or overcomplicated brewing setups. Origami makes that possible—bringing good coffee to the people, no matter where they are in their outdoor journey.
Origami Coffee is made for everyday adventurers—people who crave time outdoors but don’t want to break the bank doing it. Some are just dipping their toes into hiking and camping while others have been living the rugged life for years. But they all share one thing: a love for coffee and a need for gear that’s simple, affordable, and actually works. These are the folks who want to enjoy the trail without feeling overwhelmed by overpriced equipment or overcomplicated brewing setups. Origami makes that possible—bringing good coffee to the people, no matter where they are in their outdoor journey.
Illustrations
Illustrations
Illustrations
Origami Coffee isn’t just a caffeine fix—it’s a functional, packable solution for outdoor adventurers who crave real coffee without the weight. By embracing sustainability, simplicity, and a scrappy DIY mindset, this brand proves that great design can thrive outside the traditional box (or mug). From foldable packaging to fire-starting functionality, every detail was made with purpose. We blended utility with storytelling—and in the end, it brewed up something bold, light, and ready for the trail.
Origami Coffee isn’t just a caffeine fix—it’s a functional, packable solution for outdoor adventurers who crave real coffee without the weight. By embracing sustainability, simplicity, and a scrappy DIY mindset, this brand proves that great design can thrive outside the traditional box (or mug). From foldable packaging to fire-starting functionality, every detail was made with purpose. We blended utility with storytelling—and in the end, it brewed up something bold, light, and ready for the trail.
Origami Coffee isn’t just a caffeine fix—it’s a functional, packable solution for outdoor adventurers who crave real coffee without the weight. By embracing sustainability, simplicity, and a scrappy DIY mindset, this brand proves that great design can thrive outside the traditional box (or mug). From foldable packaging to fire-starting functionality, every detail was made with purpose. We blended utility with storytelling—and in the end, it brewed up something bold, light, and ready for the trail.
